Cov Neeg Tshaj Tawm Digital TV
Uganda DVB-T2: Uganda them nyiaj-TVs jockey rau cov hloov
Uganda DVB-T2
Kampala, Uganda - Tsis ntev los no suav cov nyiaj them TV tuam txhab, StarTimes, tswvcuab yog dab tsi arguably tus uas pheej yig tshaj decoder thiab subscription pob paj nyob rau hauv kev ua lag luam.
Dubbed ‘Lumbasa’, StarTimes yog aiming ntxais mus rau lub digital tsiv teb tsaws phiaj los nqis tes culminating nyob rau hauv lub analogue kis tau tus mob hloov-off hnub ntawm rau hli ntuj 30 2015.
Thaum lub phiaj los nqis tes muaj ib tug sensitization caij muaj neeg npaj rau tus tes hloov qhov tawm, lub tuam txhab kuj xav mus ntxias TV viewers mus rau lawv network nrog pheej yig pricing ntawm pab kiag li lawm thiab cov kev pab cuam.
StarTimes introduced a new HD decoder of DVB-T2 technology called StarTimes Light at a cost of Ush8000 with an initial subscription of Ush41,500 from which you can choose your favourite bouquet for your monthly subscription.
They also introduced a new bouquet called Nova which enables their customers to pay Ush200 per day and Ush6000 a month. It comes with ten local channels and seven other foreign channels. On paper anyone with a television set at home can afford this price.
Piv txwv li nrog koj tshiab StarTimes teeb decoder thiab koj Ush41,500 thawj zaug subscription, thaum koj xaiv Nova raws li koj pob paj koj tau xya lub hlis ntawm subscription, 2.5 lub hlis rau Basic pob paj, 5 lub lim piam rau Classic pob paj thiab 25 hnub rau Unique pob paj.
Yuav kom txhawb tau lawv cov lus, lawv tau mus rau lub sab ya ntawm lub lag luam thiab hu tawm mus rau boda-boda caij los koom tes nrog Kampala Tsam Boda-Boda Association (KAMBA) los txhawb cov tsiv teb tsaws. Lawv hais tias lawv yuav mus rau lwm sab neeg nyob rau hauv txawv kev lag luam thiab qhov chaw kawm los ntxias kom lawv mus.
Tsiv teb tsaws los ntawm analogue rau cov terrestrial broadcasting tau pom zoo rau nyob rau hauv lub tebchaws United Nations (A) kaus nrog ib tug sijhawm ntawm Lub rau hli ntuj 2015. Aldrine Nsubuga lub lag luam tus thawj coj ntawm StarTimes hais tias lub tsiv teb tsaws yog noj qhov chaw thoob plaws lub ntiaj teb no tseem nrog los lub teb chaws twb mus nrog cov txheej txheem.
"Txhua yam lub teb chaws los yog nws cov neeg uas yuav tsis muaj migrated rau cov tom qab 2015 yuav tsis muaj kev recourse mus yws. Nws yuav ua tau kev ua si tshaj. Yog vim li cas tsoom fwv yuav tsum xyuas kom meej tias nws tshwm sim thiab cov txheej txheem twb pib,"Nsubuga hais.
Thaum lub sijhawm hnub ntawd los TV viewers yuav tsum tau muaj Free Mus Cua (FTA) Teem Top Thawv (LWMYAM) raug muag los ntawm cov neeg sab nraud private cov neeg muag khoom los yog ib tug decoder los ntawm kev them nyiaj TV kev pab cuam muab kev pab rau cov Tv muaj kev txais tos.
Qhov ntawm free rau saum huab cua decoders 'txhais tau tias viewers yuav tau txais zoo zoo duab thiab suab uas tau lub feem ntau muag point alongside zoo programming them nyiaj televisions tsis tau them ib hli subscription nqi.
Thaum Them televisions them txhua hli subscription nqi, vim hais tias ntawm cov tsiv teb tsaws, viewers siv free rau saum huab cua decoders yuav tsuas raug tus nqi ntawm cov decoder thiab txaus siab rau zoo saib tsis muaj nyiaj them.
Qhov no txhais tau tias them televisions yuav muaj mus ua hauj lwm ntxiv ib qho nyuaj rau cov neeg mus rau lawv tes hauj lwm yog hais tias lawv yog mus ntxiv ua tau hauj lwm profitably thiab feem ntau. Nyob rau hauv ib qho kev sib tham Tina Wamala cov pej xeem sib raug zoo tub ceev xwm ntawm Multichoice Uganda piav qhia hais tias raws li kev pab cuam muab kev pab lawv tsis saib FTA li ncaj qha competitors vim hais tias lawv cov kev pab yog discretionary ntsiab lus ib tug neeg yuav tsum zoo siab hlo them rau lawv yog hais tias lawv xav mus saib lawv cov programming
"Qhov kev txiav txim yog ua raws li cov attractiveness ntawm cov ntsiab lus peb tau muas, fej los yog ua thiab ua muaj rau cov muag khoom. Peb tsis envisage lawv (FTA) yuav muaj ib tug tseem ceeb nyhuv on peb ua lag ua luam vim hais tias peb tsuas pab ob txawv kiag li ciaj uas muag.
Trans-African Thawv Thauj Limited, Syscorp International Limited, Brivid Uganda Limited, Icomsys Africa Limited, Widestar Digital (Cov) Limited thiab eWorld yees Limited yog cov tuam txab uas raug pom zoo los ntawm Uganda Communications Commission (High) rau vend lub dawb-rau-Cua Txheej Saum Thawv (STBs) los yog Decoders rau Digital Terrestrial Broadcasting nyob rau hauv Uganda.
Nyob rau hauv ib qho kev sib tham, Steven Opeitum ntawm Syscorp International Limited hais tias ib tug dawb-rau-Cua Txheej Top Box yog muag nyob rau ntawm Ushs200,000 thaum Suresha Chourappa ntawm Icomsys Africa Limited yog tos hais tus nqi ntawm lub STBs.
Thaum StarTimes muag lawv pheej yig tshaj decoder ntawm Ushs41, 500 ntxiv subscription txog xya lub hlis, Multichoice los ntawm lawv cov GoTv hom muag nws kev txawj Ushs60,000 raws li lawv cov uas pheej yig tshaj, nqi uas tswj ua pheej yig rau dog dig tus neeg.
Whereas tus nqi rau cov PayTvs saib enticing thiab tsawg, nyob rau hauv lub ntev mus dhia, vim hais tias ntawm lub hli subscription, lawv ua nra hnyav rau rau cov neeg siv, thiab nrog rau cov kev txhim kho zoo ntawm cov duab thiab cov suab ua tsaug rau lub tsiv teb tsaws, nws yuav tsis pom nrias rau tus tuav tsis mus yuav PayTv decoders kom tsis txhob nqi.
"Peb tsis envisage ua hloov mus rau peb pricing qauv raws li nyob rau hauv lub dab tsi peb competitors yog koj ua qhov no yuav tsum tau coj mus muag yus tua yus, koj yuav tsum nco ntsoov nyob rau thaum xaus ntawm lub hnub peb yog ib tug ua lag ua luam nrog tus ntxaib cov hom phiaj ntawm kev ua ib tug profit thiab muab ib tug siab zoo khoom uas yog tsuas tau yog hais tias peb yuav thiab pob zoo cov ntsiab lus thiab ua lag luam nyob rau hauv lub tawm infrastructure yuav tsum tau, no yuav tau them nqi,"Wamala hais tias ntawm lawv cov nqi.
(source from http://www.busiweek.com/index1.php%3FCtp%3D2%26pI%3D2802%26pLv%3D3%26srI%3D69%26spI%3D221%26cI%3D11)
Yog xav paub ntxiv Uganda DVB-T2, thov mus saib hauv qab no txuas:
http://vcan.cc/class/DVB-T2.html